Sony × VAST: Opening the Future of 3D Creation

Sony and VAST Officially Announce 3D Business Collaboration to Expand the 3D Content Ecosystem

Recently, Sony's Spatial Reality Display and VAST's flagship 3D foundation model Tripo AI officially announced a business partnership. The two parties will collaborate closely on glasses-free 3D display technology, AI-driven 3D content generation, and interactive innovation. By combining the Spatial Reality Display with Tripo AI's high-precision 3D generation capabilities, the partnership aims to create an end-to-end solution covering everything from content creation to immersive presentation. This collaboration will accelerate the adoption of 3D technology in exhibitions, retail, and education, while also bringing new momentum to areas such as the metaverse, industrial design, and digital twins—opening up a broader future for the 3D content ecosystem.

Sony Spatial Reality Display

The Sony Spatial Reality Display features Sony's proprietary micro-optical lenses and high-speed vision sensors. Through millisecond-level eye tracking and real-time rendering algorithms, it delivers an exquisite glasses-free 3D effect without the need for headsets or other external devices, offering a revolutionary solution for design previews and digital content presentation.

Challenges of Traditional 3D Content

The consumption of 3D content has long been limited by flat display formats, making it difficult for users to fully perceive the realism and interactivity of three-dimensional space. At the same time, 3D content creation has traditionally been complex and costly, restricting wider participation. The combination of Sony's Spatial Reality Display and Tripo AI's 3D generation technology addresses these core challenges:

Revolutionizing interaction: With high-speed vision sensors and real-time rendering, Sony's glasses-free 3D technology allows users to experience stereoscopic images without glasses or VR devices—delivering truly "what you see is what you feel."
Breaking through efficiency barriers: Tripo AI's large-scale 3D generation model can produce high-quality 3D assets within seconds. Paired with Sony's real-time preview, creators can instantly adjust model details, greatly enhancing design efficiency.
Expanding application scenarios: From exhibitions and retail to industrial design, the partnership builds a closed loop of "generation–display–interaction," providing new solutions for education, healthcare, architecture, gaming, and beyond.

Showcases at WAIC and ChinaJoy 2025

At the WAIC 2025 World Artificial Intelligence Conference, Tripo AI developed an interactive mini-game on the Sony Spatial Reality Display: by simply speaking a keyword, the audience could see Tripo instantly generate the corresponding 3D model and display it in glasses-free 3D.

At ChinaJoy 2025, this joint experience was further upgraded, combining AI-generated creative content with user interaction. The booth attracted long lines of visitors and became a crowd favorite.

Building a Complete Ecosystem from AI Generation to Glasses-Free 3D Display

This collaboration aims to establish a complete ecosystem that bridges AI generation and glasses-free 3D display:

Lowering the barrier to 3D creation: With Tripo AI's automated generation, even non-professionals can easily create 3D content.
Enhancing user experience: Sony's immersive glasses-free 3D display makes interaction more natural and intuitive.
Expanding industry applications: The partnership explores innovative scenarios for AI-powered 3D in exhibitions, retail, and education, supporting the digital transformation of multiple industries.

Through technological synergy and scenario innovation, Sony's Spatial Reality Display and Tripo AI not only bring users novel experiences but also help push 3D from a niche, professional tool to a platform for mass co-creation—laying a solid foundation for the future of the digital world.

This collaboration not only validates the commercialization path of "Generative AI + Spatial Computing," but also marks a new era in how 3D content is produced and consumed. Sony and VAST will continue deepening cooperation, focusing on product innovation across AI generation, real-time display, and interactive experiences, driving the expansion of 3D creation from professionals to everyone, and shifting from 2D browsing to immersive 3D engagement.

Looking ahead, Tripo AI will expand support for more Sony devices and continue developing AI-powered 3D interactive solutions for education, cultural creativity, gaming, and industrial design. Glasses-free 3D is fast becoming an important trend in content presentation, while AI generation is reshaping production itself. When AI's creativity meets human imagination, the partnership between Sony's Spatial Reality Display and Tripo AI will open the very first window into how we interact with the virtual world.

About Sony

Sony Group Corporation is a creative entertainment company built on a solid foundation of technology, operating across six business segments: Game & Network Services, Music, Pictures, Entertainment, Technology & Services, Imaging & Sensing Solutions, and Financial Services. Sony's corporate purpose is to "fill the world with emotion through the power of creativity and technology," and its ten-year vision is to "create infinite realities."

In this partnership, Sony provides its advanced Spatial Reality Display, breaking traditional interaction boundaries with glasses-free 3D technology and delivering a more immersive visual experience for users.

About VAST

Founded in 2023, VAST is a technology company focused on 3D generative AI. It is dedicated to reimagining the 3D content creation process through AI, building a platform for mass 3D creation. Its core product, Tripo AI, has evolved to version 3.0, supporting fast, high-quality 3D model generation from text or image input—significantly lowering the barrier to creation. The Tripo Studio toolchain (including TripoSR, TripoSG, TripoSF) and its open-source ecosystem plugins are reshaping productivity in industrial design, gaming, the metaverse, and beyond.

As part of this collaboration, Tripo AI will develop customized 3D plugins for Sony hardware, delivering end-to-end innovation from generation to display.