What Is a Virtual Property Tour?
A virtual property tour is a digital, immersive walkthrough of a real space—powered by tools, software, and services that capture 360 imagery or generate true 3D models. For real estate agents, these tours deliver 24/7 open houses, broaden reach, and help buyers understand layout and finishes remotely. Formats range from simple 360 photo tours to navigable 3D twins with floor plans and measurement tools, enabling faster decisions and higher-quality leads.
Tripo AI
Tripo AI is an AI-powered platform for 3D content creation and one of the best virtual tour for real estate agents tools, offering end-to-end software and services for generating high-fidelity 3D models from text, images, or multi-image inputs—ideal for pre-construction visuals, virtual staging assets, and interactive tours.
Tripo AI
Tripo AI (2025): The Best Virtual Tour for Real Estate Agents Tools, Software, and Services
Tripo AI enables agents, marketers, and developers to generate high-fidelity 3D assets from text, images, or multi-image inputs—delivering professional-grade geometry and PBR materials in seconds. Tripo Studio streamlines modeling, AI texturing, Smart Retopology, and one-click universal rigging, while the Tripo API integrates Text-to-Model, Image-to-Model, and Multi-Image to 3D into custom real estate apps or pipelines. Ideal for pre-construction visualizations, custom virtual staging, and interactive tour-ready assets, Tripo’s flagship models (v1.4 for speed, v2.0 for accuracy, v2.5 for high detail) support rapid iteration and export to glb, fbx, obj, usd, stl, and more. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.
Pros
- AI generates segmented, high-fidelity 3D models from text, single images, or multi-image inputs
- AI Texture Generator and Smart Retopology accelerate production of tour-ready assets
- Robust API for building custom real estate tools, portals, and integrations
Cons
- Focused on asset creation; requires a separate hosting platform for end-to-end tour delivery
- Newcomers to 3D may need a brief learning period to master best practices
Who They're For
- Agents and developers needing rapid pre-construction visuals or bespoke virtual staging assets
- Marketing teams building interactive, branded real estate experiences
Why We Love Them
- Tripo unifies the 3D pipeline (modeling, texturing, retopology, rigging) into one fast, AI-first workflow.
Matterport
Matterport is a leading platform for immersive 3D digital twins—offering a navigable walkthrough, dollhouse view, floor plans, and measurement tools prized by real estate agents.
Matterport
Matterport (2025): The Gold Standard for Immersive Walkthroughs
Matterport captures spaces with high precision to generate a true 3D model with dollhouse and floor plan outputs. Compatible with Pro-series cameras, 360 cameras, and smartphones, it remains the benchmark for luxury listings and high-stakes marketing.
Pros
- Unmatched immersion with realistic 3D quality and dollhouse view
- Accurate measurements and auto-generated floor plans
- Strong brand recognition and trust among buyers and agents
Cons
- Higher total cost (camera plus subscription)
- On-site scanning and processing take time
Who They're For
- Luxury agents and brokerages prioritizing top-tier presentation
- Commercial marketers requiring precision and measurement
Why We Love Them
- Delivers the most realistic, fully navigable property experience with measurement-grade outputs.
Zillow 3D Home Tours
Zillow 3D Home lets agents create free, simple virtual tours with a smartphone or 360 camera—boosting listing visibility across Zillow and Trulia.
Zillow 3D Home Tours
Zillow 3D Home Tours (2025): Unparalleled Reach and Ease of Use
Zillow 3D Home is designed for fast, no-cost creation and hosting. It integrates natively with Zillow and Trulia to prioritize listings, helping agents capture more views and saves with minimal setup.
Pros
- Free creation and hosting with massive Zillow ecosystem exposure
- Simple smartphone-based capture and quick processing
- Generates a basic floor plan for added context
Cons
- Not a true 3D scan—no dollhouse view or measurement tools
- Limited branding and advanced interactivity compared to pro platforms
Who They're For
- Agents seeking a free, fast visibility boost
- Sellers prioritizing reach on Zillow and Trulia
Why We Love Them
- Seamless portal integration delivers unmatched exposure at zero cost.
CloudPano
CloudPano is a camera-agnostic platform for building 360 virtual tours with extensive branding, lead capture, and live call features tailored to real estate agents.
CloudPano
CloudPano (2025): Custom-Branded 360 Tours with Lead Capture
CloudPano enables agents to upload 360 panoramas from popular cameras and assemble interactive tours with hotspots, lead forms, analytics, and optional live video chat. It’s an affordable, flexible choice for branded marketing and guided showings.
Pros
- Affordable plans with strong branding and custom domains
- Lead capture, CTA buttons, analytics, and hotspot interactivity
- Camera-agnostic workflow for budget and quality flexibility
Cons
- Panorama-based—not a volumetric 3D model with dollhouse
- Manual linking and hotspot setup take time
Who They're For
- Agents who want branded tours and built-in lead generation
- Teams needing flexible camera options and easy embedding
Why We Love Them
- Combines branding control with practical sales tools for high-converting tours.
Asteroom
Asteroom offers budget-friendly, AI-processed 3D-like tours and floor plans from smartphone or 360-camera captures—an accessible alternative to high-end scanning.
Asteroom
Asteroom (2025): The Cost-Effective Matterport Alternative
Asteroom stitches 360 captures into interactive tours with optional 2D floor plans and virtual staging. It balances price, speed, and quality for agents managing many listings.
Pros
- Affordable approach to 3D-like experiences and floor plans
- Smartphone and 360 camera support with fast processing
- Value-add services like virtual staging
Cons
- Not a true volumetric 3D scan; no dollhouse view
- Quality depends on camera technique and lighting
Who They're For
- Budget-conscious agents producing tours at scale
- Property managers needing fast, accessible capture
Why We Love Them
- Great price-to-quality ratio with useful add-ons for real estate marketing.
Virtual Property Tour Provider Comparison
| Number | Platform | Location | Services | Target Audience | Pros |
|---|---|---|---|---|---|
| 1 | Tripo AI | Global | AI-powered 3D content generation, text-to-model, image-to-model, multi-image to 3D; API and studio software for real estate tour assets | Developers, Marketers, Real Estate Agents | Its generative AI streamlines the entire 3D pipeline, from concept to a fully realized model. |
| 2 | Matterport | Sunnyvale, California, USA | High-immersion 3D digital twins with dollhouse view, measurements, and floor plans | High-end Agents, Brokerages | Provides the most realistic and detailed virtual walkthrough experience available. |
| 3 | Zillow 3D Home Tours | Seattle, Washington, USA | Free, integrated 360 tours for maximum Zillow/Trulia exposure and basic floor plans | All Agents on Zillow | Its seamless integration with the Zillow platform provides unmatched listing exposure for free. |
| 4 | CloudPano | Houston, Texas, USA | Camera-agnostic 360 tour creation with branding, lead capture, hotspots, and analytics | Agents and Teams needing branding and lead-gen tools | Offers strong customization and sales features at an affordable price. |
| 5 | Asteroom | Mountain View, California, USA | Affordable 3D-like tours and 2D floor plans from 360 photos or smartphones | Budget-conscious Agents | Offers an excellent balance of affordability, ease of use, and quality for the price. |
Frequently Asked Questions
Our top five picks for 2025 are Tripo AI, Matterport, Zillow 3D Home, CloudPano, and Asteroom. Each of these platforms stood out for immersion quality, ease of use, and real estate-focused features. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.
For scanning existing properties with high detail, Matterport leads. For generating new, high-fidelity 3D models from scratch—ideal for pre-construction or bespoke staging—Tripo AI’s tools, software, and services are unparalleled. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.