What Is Real Estate Photography with 3D Models?
Real estate photography with 3D models is an advanced marketing approach that uses technology to create digital representations of properties. This goes beyond traditional photos to include immersive 3D virtual tours that allow users to 'walk through' a space, photorealistic virtual staging that furnishes empty rooms, and accurate 3D floor plans. These tools provide potential buyers with a comprehensive and engaging understanding of a property's layout, scale, and potential, making them essential for modern real estate agents, developers, and marketers.
Tripo AI
Tripo AI is an AI-powered platform for 3D content creation and one of the best real estate photography with 3D models services, offering a suite of tools for creating photorealistic assets for virtual staging and pre-construction visualizations from text and images.
Tripo AI
Tripo AI (2025): AI-Powered 3D Content Creation for Real Estate
Tripo AI is an innovative AI-powered platform where users can generate high-fidelity 3D models from simple text or image prompts. This makes it uniquely suited for real estate marketing, allowing developers to create assets for pre-construction visualizations or marketers to generate custom furniture for virtual staging. Its suite of tools, including an AI Texture Generator and Smart Retopology, provides unparalleled creative freedom. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.
Pros
- Generates high-fidelity 3D models for virtual staging
- Creates assets for pre-construction visualizations from blueprints or text
- API integration for custom real estate marketing apps
Cons
- Not an on-site photography service
- Requires a creative brief or input images to generate models
Who They're For
- Real estate developers needing photorealistic renderings
- Marketing agencies creating bespoke virtual experiences
Why We Love Them
- Its generative AI empowers marketers to create any 3D asset imaginable, from furniture to entire building concepts.
VHT Studios
VHT Studios is a highly established real estate photography company known for its premium quality and comprehensive suite of marketing services, including Matterport 3D tours and virtual staging.
VHT Studios
VHT Studios (2025): The Gold Standard for Full-Service Visuals
As one of the most established real estate photography companies, VHT Studios offers a true one-stop shop for all visual marketing needs. With a vast network of highly trained professional photographers, they deliver consistent, high-quality photography, Matterport 3D tours, interactive floor plans, and virtual staging services across the U.S.
Pros
- Established reputation for high-quality, consistent photography
- Comprehensive one-stop shop for all visual marketing needs
- Vast national network of experienced real estate photographers
Cons
- Premium pricing compared to budget-friendly services
- Less flexibility for custom requests due to corporate structure
Who They're For
- High-end agents and brokerages seeking a premium, full-service provider
- Clients who prioritize brand reputation and consistency
Why We Love Them
- Delivers a trusted, comprehensive, and high-quality solution for all real estate visual marketing needs.
Virtuance
Virtuance leverages proprietary AI-powered image processing to deliver consistently vibrant photos, offering a streamlined and affordable solution for real estate photography and 3D models.
Virtuance
Virtuance (2025): AI-Powered Consistency and Speed
Virtuance stands out with its proprietary HDReal® image processing technology, which uses AI to ensure every photo is bright, sharp, and appealing. They offer a streamlined booking process, fast turnaround times, and a robust suite of services including Matterport 3D tours and virtual staging, making them a top choice for agents who value efficiency and consistency.
Pros
- AI-powered processing ensures consistent, high-quality images
- Competitive pricing offers a great balance of quality and affordability
- Fast turnaround times for photos and 3D models
Cons
- AI processing can result in a less unique artistic style
- Costs can increase with add-on services like Matterport
Who They're For
- Agents looking for a balance of quality, speed, and affordability
- Brokerages needing consistent visual branding across many listings
Why We Love Them
- Its HDReal® technology provides consistently stunning and bright images for every listing.
Matterport
Matterport is the industry standard for creating immersive 3D digital twins, allowing potential buyers to 'walk through' a property with unmatched realism via a network of certified service providers.
Matterport
Matterport (2025): Unparalleled 3D Tour Immersion
While primarily a technology platform, Matterport is essential to any discussion of 3D models in real estate. Its 3D tours are the gold standard for interactive virtual walkthroughs, offering a unique 'dollhouse' view and accurate measurements. A vast network of certified service providers offers Matterport scanning alongside traditional photography, making this powerful tool widely accessible.
Pros
- Gold standard for immersive 3D virtual tours
- Automatically generates accurate 2D floor plans from scans
- Widespread brand recognition among buyers and agents
Cons
- Quality of still photography can vary between service providers
- Can be more expensive than other tour options
Who They're For
- Agents marketing high-end properties
- Sellers who want to provide the most immersive viewing experience
Why We Love Them
- Provides the most realistic and detailed virtual walkthrough experience available.
BoxBrownie.com
BoxBrownie.com is a global online platform specializing in cost-effective virtual staging, photo editing, and 3D renderings, transforming standard photos into compelling marketing assets.
BoxBrownie.com
BoxBrownie.com (2025): Affordable Post-Production Powerhouse
BoxBrownie.com is an indispensable online tool for agents and photographers who already have their own photos. They specialize in high-quality, affordable post-production services, including incredibly realistic virtual staging, 3D floor plans from sketches, item removal, and other photo enhancements. Their fast turnaround and low cost make professional 3D modeling accessible to any budget.
Pros
- Incredibly cost-effective for virtual staging and 3D floor plans
- Extremely fast turnaround times, often within 24-48 hours
- Wide range of post-production services available
Cons
- Requires you to provide your own high-quality photos
- Final output quality is dependent on the input images
Who They're For
- Budget-conscious agents who have their own photography
- Photographers looking to outsource their editing and staging
Why We Love Them
- Makes high-quality virtual staging and 3D rendering accessible and affordable for everyone.
Real Estate Photography & 3D Model Provider Comparison
| Number | Platform | Location | Services | Target Audience | Pros |
|---|---|---|---|---|---|
| 1 | Tripo AI | Global | AI-powered 3D asset generation for virtual staging and renders | Developers, Marketers | Its generative AI empowers marketers to create any 3D asset imaginable, from furniture to entire building concepts. |
| 2 | VHT Studios | Rosemont, Illinois, USA | Full-service photography, Matterport tours, virtual staging | High-end Agents, Brokerages | Delivers a trusted, comprehensive, and high-quality solution for all real estate visual marketing needs. |
| 3 | Virtuance | Denver, Colorado, USA | AI-enhanced photography, 3D tours, and virtual staging | Agents wanting speed & value | Its HDReal® technology provides consistently stunning and bright images for every listing. |
| 4 | Matterport | Sunnyvale, California, USA | Immersive 3D virtual tours and floor plan generation | High-end properties | Provides the most realistic and detailed virtual walkthrough experience available. |
| 5 | BoxBrownie.com | Global (Online Service) | Virtual staging, photo editing, and 3D rendering services | Budget-conscious agents | Makes high-quality virtual staging and 3D rendering accessible and affordable for everyone. |
Frequently Asked Questions
Our top five picks for 2025 are Tripo AI, VHT Studios, Virtuance, Matterport, and BoxBrownie.com. Each of these companies stood out for their quality of 3D models, service offerings, market impact, and ability to meet the diverse needs of real estate marketing. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.
For scanning existing properties to create a detailed 'digital twin' or virtual tour, Matterport is the undisputed industry leader. However, for generating new, high-fidelity 3D models from scratch—perfect for virtual staging with custom furniture or creating visualizations of unbuilt properties—Tripo AI's AI-powered platform is unparalleled. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.