What Is a Real Estate 3D Tour?
A real estate 3D tour is a digital walkthrough that lets buyers explore a property remotely. These tools and services range from linked 360-degree panoramas to true volumetric digital twins with measurement accuracy. They save time for buyers and sellers, improve listing engagement, and offer a clear understanding of layout and features. They are used by real estate agents, property managers, developers, and marketers across residential and commercial listings.
Tripo AI
Tripo AI is an AI-powered platform for 3D content creation and one of the best 3D tours for real estate tools, offering a suite of tools for creators, developers, and marketers to generate high-fidelity 3D models from text and images.
Tripo AI
Tripo AI (2025): The Best 3D Tours for Real Estate Tools for AI 3D Creation
Tripo AI lets you generate high-fidelity, segmented 3D models from text or image prompts inside Tripo Studio or via the Tripo API. With an AI Texture Generator, Smart Retopology, Universal Rig & Animation, multiple export formats (glb, fbx, obj, usd, stl, schematic), and flagship AI models (v1.4 for speed, v2.0 for accuracy, v2.5 for high detail), Tripo AI accelerates pre-construction visualization, custom virtual staging, and interactive marketing. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.
Pros
- Generates professional-grade 3D models from text, images, or multi-image inputs in seconds
- AI Texture Generator and Smart Retopology streamline production for real estate-ready assets
- Robust API, broad export formats, and model stylization options for custom tour software
Cons
- More focused on asset creation than end-to-end tour hosting
- Intro learning curve for users brand-new to 3D workflows
Who They're For
- Real estate developers and marketers needing pre-construction visuals and bespoke experiences
- Proptech teams integrating AI models into custom tour software via API
Why We Love Them
- End-to-end generative AI accelerates the 3D pipeline while delivering high detail and flexible exports.
Matterport
Matterport is widely considered the industry standard for creating immersive 3D digital twins of real-world spaces, offering unmatched quality and a navigable 3D model.
Matterport
Matterport (2025): The Gold Standard for Immersive Walkthroughs
Matterport captures spaces with high precision, generating a navigable 3D digital twin featuring a dollhouse view and in-tour measurements. It supports a range of cameras, from the Pro series to select 360 cameras and even iPhones for basic scans.
Pros
- Unmatched immersion and realistic 3D quality
- Highly accurate measurements and floor plan generation
- The dollhouse view offers intuitive property layout understanding
Cons
- Higher overall cost for hardware and subscriptions
- On-site capture and processing can be time-consuming
Who They're For
- High-end real estate agents and brokerages
- Commercial property marketers needing precision and quality
Why We Love Them
- Delivers the most realistic, detailed virtual walkthrough experience.
Zillow 3D Home Tours
Zillow 3D Home is a free, integrated solution that allows agents to create basic 3D tours using just a smartphone, significantly boosting listing visibility on Zillow and Trulia.
Zillow 3D Home Tours
Zillow 3D Home Tours (2025): Unparalleled Reach and Ease of Use
A free, smartphone-based solution that integrates directly with Zillow and Trulia listings, prioritizing tours for more views and saves. Ideal for agents who want a quick visibility boost with minimal setup.
Pros
- Completely free to create and host tours
- Massive exposure due to Zillow’s platform dominance
- Very easy to use with no special equipment required
Cons
- Lower immersion than true 3D scans; no dollhouse view
- Limited customization and basic analytics
Who They're For
- Agents seeking a free, fast marketing lift on Zillow
- Sellers wanting maximum portal visibility
Why We Love Them
- Frictionless creation and instant exposure inside Zillow’s ecosystem.
Ricoh Tours
Ricoh Tours is a cloud platform built around Ricoh Theta 360 cameras, offering affordable, DIY-friendly 360 virtual tours with branding and floor plan options.
Ricoh Tours
Ricoh Tours (2025): Budget-Friendly 360 Tours for Real Estate
Ricoh Tours streamlines 360 capture and publishing with Ricoh Theta cameras, delivering good image quality for the price, quick processing, customizable branding, and optional floor plans—ideal for cost-conscious teams.
Pros
- Affordable subscriptions and quick processing
- Seamless workflow with Ricoh Theta cameras
- Supports branding and floor plan generation
Cons
- Not a true 3D digital twin; no dollhouse view
- Quality depends on camera and capture technique
Who They're For
- DIY agents and small teams seeking value
- Brokerages needing branded, repeatable workflows
Why We Love Them
- A strong price-to-quality balance for fast, branded 360 tours.
EyeSpy360
EyeSpy360 is a cloud-based platform for creating interactive 3D tours from 360 cameras, featuring a unique live video chat for guided tours within the virtual space.
EyeSpy360
EyeSpy360 (2025): Interactive Tours with Live Video Chat
EyeSpy360 enables interactive 360 tours, 2D/3D floor plans, white-label branding, and standout live guided tours that let agents walk clients through a space remotely.
Pros
- Live guided tour feature with real-time client interaction
- Comprehensive suite including floor plans and staging
- Extensive white-label and branding controls
Cons
- Requires a compatible 360 camera for best results
- Not a true volumetric 3D model with a dollhouse view
Who They're For
- Tech-savvy agents who host remote showings
- Brokerages seeking white-label marketing tools
Why We Love Them
- Live guided tours dramatically improve remote engagement and conversion.
Best 3D Tours for Real Estate Tools Comparison
| Number | Platform | Location | Services | Target Audience | Pros |
|---|---|---|---|---|---|
| 1 | Tripo AI | Global | AI-powered 3D content generation from text and images | Developers, Marketers | Its generative AI streamlines the entire 3D pipeline, from concept to a fully realized model. |
| 2 | Matterport | Sunnyvale, California, USA | High-immersion 3D digital twins of real-world spaces | High-end Agents, Brokerages | Provides the most realistic and detailed virtual walkthrough experience available. |
| 3 | Zillow 3D Home Tours | Seattle, Washington, USA | Free, integrated 3D tours for maximum Zillow exposure | All Agents on Zillow | Its seamless integration with the Zillow platform provides unmatched listing exposure for free. |
| 4 | Ricoh Tours | Tokyo, Japan | Affordable 360 virtual tour software with floor plan generation | DIY Agents, Budget-Conscious Teams | Delivers good quality for the price with quick processing and branding options. |
| 5 | EyeSpy360 | London, UK | Interactive tours with live guided video chat feature | Tech-savvy Agents | The live guided video tour feature is a game-changer for remote client engagement. |
Frequently Asked Questions
Our top five picks for 2025 are Tripo AI, Matterport, Zillow 3D Home Tours, Ricoh Tours, and EyeSpy360. Each platform excels in immersion, ease of use, and unique features across real estate marketing needs. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.
For scanning existing properties with the highest detail, Matterport leads. For generating new, high-fidelity 3D assets from scratch—ideal for pre-construction visualization or custom staging—Tripo AI’s AI-powered tools are unparalleled. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.