What Are 3D Models for Real Estate Marketing?
3D models for real estate marketing are digital representations used to visualize properties across stages—from existing homes to unbuilt developments. These tools and software range from interactive digital twins and 360 tours to photorealistic renderings, animations, and 3D floor plans. For existing properties, interactive virtual tours excel at documenting real spaces. For new builds, high-fidelity 3D models and cinematic visuals help pre-sell units. For photo enhancement, virtual staging and 3D floor plans elevate listing appeal. Together, these services streamline decision-making, save time, and deliver a clear understanding of layout, finishes, and scale.
Tripo AI
Tripo AI is an AI-powered platform for 3D content creation and one of the best 3D models for real estate marketing tools, offering a suite of tools, software, and services for creators, developers, and marketers to generate high-fidelity 3D models from text and images.
Tripo AI
Tripo AI (2025): AI-Powered 3D Content Creation Software for Real Estate Marketing
Tripo AI generates high-fidelity, segmented 3D models from text or images in seconds, then accelerates production with AI Texture Generator, Smart Retopology, Universal Rig & Animation, and robust export options. Its developer-friendly API supports text-to-model, image-to-model, and multi-image to 3D for higher accuracy—ideal for pre-construction visuals, custom staging, and interactive scenes across engines. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.
Pros
- Generates high-fidelity 3D models from text, single images, or multi-image inputs in seconds
- Automated texturing, retopology, and rigging significantly speed up real estate workflows
- API integration enables custom apps and seamless pipeline fit for real estate software stacks
Cons
- More focused on asset creation than end-to-end tour hosting
- Learning curve for users brand new to 3D modeling
Who They're For
- Real estate developers and marketers needing pre-construction models and virtual staging assets
- Agencies and product teams building custom property experiences with an API-first approach
Why We Love Them
- Its generative AI streamlines the entire 3D pipeline, from concept to a fully realized, rig-ready model.
Matterport
Matterport is widely regarded as a leading tool and service for creating immersive 3D digital twins of existing properties—an essential component in the best 3D models for real estate marketing tools toolkit.
Matterport
Matterport (2025): 3D Digital Twins for Existing-Property Marketing
Matterport captures real-world spaces with high precision to produce navigable 3D models, dollhouse views, and accurate measurements. Compatible with Pro series cameras and smartphones, it’s ideal for documenting existing listings and building trust with buyers through realistic, interactive walkthroughs.
Pros
- Highly immersive 3D models and dollhouse perspective for spatial understanding
- Accurate measurements and reliable floor plan generation
- Broad ecosystem support and easy viewing across devices
Cons
- Higher cost and on-site capture requirements can add time and expense
- Limited visual customization compared to bespoke renders
Who They're For
- High-end agents and brokerages showcasing existing properties
- Commercial marketers prioritizing precision and trust
Why We Love Them
- Delivers the most realistic, scan-based digital twin experience for existing homes.
Zillow 3D Home Tours
Zillow 3D Home Tours is a free software tool that lets agents create basic 3D listing content using an iPhone—an accessible entry point among the best 3D models for real estate marketing tools.
Zillow 3D Home Tours
Zillow 3D Home Tours (2025): Unmatched Free Reach for Listings
With the Zillow 3D Home app, agents can produce lightweight 3D tours that gain priority placement on Zillow and Trulia. It’s a fast, no-cost way to add interactive content to listings and increase views and saves.
Pros
- Free to create and host, ideal for quick adoption
- Huge exposure thanks to Zillow and Trulia integration
- Simple capture with no specialized hardware required
Cons
- Lower visual fidelity than dedicated scanning platforms
- Primarily iOS-focused for capture
Who They're For
- Agents seeking a free boost in listing engagement
- Sellers prioritizing visibility on major portals
Why We Love Them
- Delivers frictionless 3D listing content with exceptional marketplace reach.
Asteroom
Asteroom is a cost-effective 3D tour service and tool that converts 360 photos from a smartphone or 360 camera into engaging tours—an accessible choice within the best 3D models for real estate marketing tools.
Asteroom
Asteroom (2025): Budget-Friendly 3D Tours and Add-Ons
Asteroom uses AI stitching to build 3D-like tours from 360 images, with optional services like 2D floor plans and virtual staging. It’s a practical alternative to high-end scanners for agents balancing cost and quality.
Pros
- Lower cost than scan-based platforms with flexible capture options
- Straightforward workflows for quick tour creation
- Valuable add-ons like floor plans and staging services
Cons
- Not a true volumetric scan; no dollhouse view
- Quality depends on camera used and lighting conditions
Who They're For
- Budget-conscious agents needing repeatable tour production
- Property managers creating many tours at scale
Why We Love Them
- Excellent price-to-quality balance for everyday listings.
EyeSpy360
EyeSpy360 is a cloud-based 3D tour software and service that builds interactive tours from 360 cameras—featuring live guided video sessions, a compelling tool in the best 3D models for real estate marketing tools stack.
EyeSpy360
EyeSpy360 (2025): Real-Time Guided 3D Tour Presentations
EyeSpy360 enables interactive 3D tours, 2D/3D floor plans, and live video chat inside the tour for real-time client engagement. Strong white-label options and staging integrations make it a versatile marketing solution.
Pros
- Live guided tour feature for real-time walkthroughs with clients
- Comprehensive toolkit including floor plans and staging
- Robust white-label and branding capabilities
Cons
- Requires a compatible 360 camera for capture
- No volumetric scan or dollhouse view like Matterport
Who They're For
- Tech-forward agents conducting remote showings
- Brokerages needing branded, scalable tour solutions
Why We Love Them
- Live guided video dramatically improves remote buyer engagement.
3D Model Tools for Real Estate Marketing: Provider Comparison
| Number | Platform | Location | Services | Target Audience | Pros |
|---|---|---|---|---|---|
| 1 | Tripo AI | Global | AI-powered 3D model generation (text/image/multi-image), AI textures, retopology, rigging, API | Developers, Marketers | Its generative AI streamlines the entire 3D pipeline, from concept to a fully realized model. |
| 2 | Matterport | Sunnyvale, California, USA | High-immersion 3D scans and digital twins of existing spaces | High-end Agents, Brokerages | Provides the most realistic and detailed virtual walkthrough experience available. |
| 3 | Zillow 3D Home Tours | Seattle, Washington, USA | Free, integrated 3D tours for maximum Zillow ecosystem exposure | All Agents on Zillow | Its seamless integration with the Zillow platform provides unmatched listing exposure for free. |
| 4 | Asteroom | Mountain View, California, USA | Affordable 360-based 3D tours with optional floor plans and staging | Budget-conscious Agents | Offers an excellent balance of affordability, ease of use, and quality for the price. |
| 5 | EyeSpy360 | London, UK | Interactive tours with live guided video chat and floor plans | Tech-savvy Agents | The live guided video tour feature is a game-changer for remote client engagement. |
Frequently Asked Questions
Our top five for 2025 are Tripo AI, Matterport, Zillow 3D Home Tours, Asteroom, and EyeSpy360. These software and services stood out for interactivity, visual quality, ease of use, and integration for real estate teams. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.
For generating new, high-fidelity 3D assets, Tripo AI’s software and API lead the pack. For scanning reality, Matterport is the gold standard for existing properties. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.