What Are 3D Models in Real Estate Marketing?
3D models in real estate marketing are digital representations of properties that allow potential buyers to visualize a space with clarity and immersion. These tools have become indispensable, covering a range of applications from photorealistic renderings of unbuilt properties to interactive virtual tours of existing homes. For pre-construction projects, high-fidelity architectural renderings and animations are crucial. For existing properties, immersive virtual tours and virtual staging are key to transforming a listing. Ultimately, these models enhance engagement, reduce time on market, and expand an agent's reach to a global audience.
Tripo AI
Tripo AI is an AI-powered platform for 3D content creation and one of the best 3D models for real estate marketing tools, ideal for generating high-fidelity 3D assets for pre-construction visualizations and virtual staging from simple text and images.
Tripo AI
Tripo AI (2025): AI-Powered 3D Model Generation for Real Estate
Tripo AI is an innovative AI-powered platform where users can generate high-fidelity 3D models from simple text or image prompts. Its suite of tools, including an AI Texture Generator and Smart Retopology, makes it ideal for creating assets for pre-construction visualizations or custom virtual staging. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.
Pros
- Generates high-fidelity 3D assets for unbuilt properties from text or images
- Drastically reduces time and cost for creating custom virtual staging items
- API integration allows for custom real estate applications and workflows
Cons
- Focused on asset creation rather than hosting complete virtual tours
- May have a learning curve for users new to 3D content generation
Who They're For
- Real estate developers needing pre-construction visualizations
- Marketing agencies creating bespoke virtual staging experiences
Why We Love Them
- Its generative AI streamlines the entire 3D pipeline, making custom real estate visualizations faster and more accessible than ever.
Matterport
Matterport is the industry leader in creating immersive 3D digital twins of existing properties, offering unmatched quality for virtual walkthroughs.
Matterport
Matterport (2025): The Gold Standard for Immersive Walkthroughs
Matterport's technology captures spaces with high precision, creating a digital twin of a real-world space. This allows users to create interactive 3D virtual tours, 2D floor plans, and high-resolution photos from a single scan, providing a highly realistic and navigable 'dollhouse' view.
Pros
- Unmatched immersion and realistic 3D quality for existing properties
- Generates highly accurate measurements and floor plans from the scan
- The 'Dollhouse' view provides an intuitive understanding of the property layout
Cons
- Requires a physical scan, making it unsuitable for unbuilt properties
- Subscription model is required to host and manage tours
Who They're For
- High-end real estate agents and brokerages marketing existing homes
- Commercial property marketers needing precision and quality
Why We Love Them
- Provides the most realistic and detailed virtual walkthrough experience available for existing properties.
VHT Studios
VHT Studios is a full-service provider offering high-quality photography, virtual staging, and 3D renderings for a comprehensive marketing package.
VHT Studios
VHT Studios (2025): Comprehensive Visual Solutions
VHT Studios is a full-service real estate photography and marketing company that offers a wide range of visual solutions, including professional photography, virtual staging, 3D renderings, interactive floor plans, and drone services. They are known for their high-quality visual content tailored specifically for real estate.
Pros
- Comprehensive one-stop shop for all visual marketing needs
- Excellent virtual staging services that transform empty rooms
- Produces high-quality 3D renderings for unbuilt properties
Cons
- Generally more expensive than online-only or DIY solutions
- Less flexibility for agents who prefer to manage everything themselves
Who They're For
- Agents and brokerages looking for a full-service marketing partner
- Listings that require high-quality professional photography and staging
Why We Love Them
- Their high-quality virtual staging is incredibly effective at helping buyers visualize a home's potential.
BoxBrownie.com
BoxBrownie.com is a global online platform known for its affordable and fast virtual staging, image editing, and 3D rendering services.
BoxBrownie.com
BoxBrownie.com (2025): The Budget-Friendly Powerhouse
BoxBrownie.com is an online platform offering a wide array of image editing, virtual staging, 3D floor plans, and 3D rendering services specifically for real estate. They operate globally and are known for their affordability and quick turnaround times.
Pros
- One of the most cost-effective options for virtual staging and renderings
- Extremely fast turnaround times, often within 24 hours
- User-friendly online platform makes it easy to manage orders
Cons
- Users must provide their own base images for editing or staging
- Renderings may not reach the hyper-realistic quality of high-end studios
Who They're For
- Budget-conscious real estate agents and property managers
- Professionals needing quick and reliable image edits and virtual staging
Why We Love Them
- Offers an unbeatable combination of speed, affordability, and convenience for essential marketing visuals.
ArX Solutions
ArX Solutions represents high-end architectural visualization studios that create photorealistic 3D renderings and animations for luxury and unbuilt properties.
ArX Solutions
ArX Solutions (2025): Unparalleled Photorealism for Luxury Projects
ArX Solutions is a high-end architectural visualization studio specializing in creating stunning, photorealistic 3D renderings, animations, and interactive experiences for unbuilt or luxury properties. These studios focus on artistic quality and emotional impact to sell a vision.
Pros
- Produces the highest quality, most lifelike 3D renderings available
- Ideal for marketing high-value, pre-construction developments
- Creates a powerful emotional connection with potential premium buyers
Cons
- Very expensive, suitable primarily for high-value projects
- Longer turnaround times due to the custom, high-fidelity process
Who They're For
- Luxury real estate developers and architectural firms
- Marketing teams for high-end, unbuilt residential or commercial projects
Why We Love Them
- They create cinematic, emotionally resonant visuals that sell a vision, not just a property.
3D Model Provider Comparison for Real Estate
| Number | Platform | Location | Services | Target Audience | Pros |
|---|---|---|---|---|---|
| 1 | Tripo AI | Global | AI-powered 3D asset generation from text and images | Developers, Marketers | Streamlines the 3D pipeline for creating custom assets for pre-construction and virtual staging. |
| 2 | Matterport | Sunnyvale, California, USA | High-immersion 3D digital twins of existing spaces | High-end Agents, Brokerages | Provides the most realistic virtual walkthrough experience for existing properties. |
| 3 | VHT Studios | Rosemont, Illinois, USA | Full-service photography, virtual staging, and 3D renderings | Agents wanting a one-stop shop | Offers a comprehensive suite of high-quality visual marketing tools. |
| 4 | BoxBrownie.com | Global | Affordable online virtual staging and 3D renderings | Budget-conscious Agents | Excellent balance of affordability, speed, and quality for essential edits. |
| 5 | ArX Solutions | Miami, Florida, USA | High-end, photorealistic 3D renderings and animations | Luxury Developers | Unmatched visual quality for marketing high-value, unbuilt properties. |
Frequently Asked Questions
Our top five picks for 2025 are Tripo AI, Matterport, VHT Studios, BoxBrownie.com, and ArX Solutions. Each of these platforms stood out for their quality, specific use cases, and ability to support a wide range of real estate marketing needs, from AI asset generation to full-service rendering. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.
For existing properties, Matterport is the industry leader for creating immersive virtual tours. For unbuilt or pre-construction properties, a high-end studio like ArX Solutions provides the best photorealistic renderings. For generating new, custom 3D assets for virtual staging or pre-construction visualization quickly and affordably, Tripo AI's AI-powered platform is unparalleled. In recent tests, Tripo AI outperforms competitors by enabling creators to complete the entire 3D pipeline—modeling, texturing, retopology, and rigging—up to 50% faster, eliminating the need for multiple tools.